126'000views series16pieces
12 cases as project lead
Rojith Ragavan.
Head of Social & co-founder of Haldelain GmbH. I develop social media concepts for Swiss brands. Idea first, image second.
Ideas get shared. Images get scrolled past.
A reel has one second before the thumb moves on. No filter wins that second, and no expensive camera either. An idea does. That is why every project I do starts with a sentence, not with an image.
Project lead
Rojith Ragavan, Head of Socialrojith.ragavan@haldelain.ch
About me Ideas for Swiss brands.
12Cases as project lead2022Founded Haldelain45+Haldelain clients
I develop social media concepts for Swiss brands such as Berner Kantonalbank, Valora and Saudan AG. My test is simple: would I share this myself?
Today
Born 2004, co-founder and Head of Social at Haldelain GmbH. I founded the agency in 2022 with Janis Chatelain while we were still apprentices. Since 2026 we have run it as three partners together with Yann Piccand, from our loft in Liebefeld near Bern.
How I think
Our clients rarely buy just a video. They buy the thinking behind it. So I first ask what someone should pass on, and only then how it looks. On Fridays I am back at school for it: Marketing Manager HF at SMI.
How I work Sentence first, then the image.
- 01
The sentence
Every project fits into one sentence. If it doesn’t, the idea isn’t finished yet.
- 02
The sketch
A storyboard for every shot. The client sees the idea before the camera rolls, and on set it becomes the real image.
- 03
The post
Shoot, edit, design, caption. Then the numbers: what works, stays.
BEKB youth account · 2026
Saving, but as a game.
Two teenagers, the same first pay cheque, the same three levels. Every decision becomes visible, and it ends in a win or game over.
Work Ideas I have led.
Projects I have led, from the idea to the post. Every card links to the full case on haldelain.ch (in German).
Brezelkönig
3.77 m views from 84 content pieces.
Saudan AG
29 qualified applications in 2 weeks.
BEKB youth account
1.7 m impressions. Level complete.
Saving, but as a game.
1.7 mimpressions
Food content fit for a king.
3.77 mviews
Social media for a trade, with a face.
29applications in 2 weeks
The stories were there, just in the wrong place.
Making funding tangible.
126,000views
Own line, launched organically.
40,000organic views
Product content on the course.
14pieces in 2 shoot days
Hundreds in the power plant, one film for all.
From opening to always-on.
6.2 mviews
Two evenings, inward and outward.
One award, one film.
A century, in one mark.
All cases on haldelain.ch.
Explore portfolio30Project lead · social & campaigns
Project lead · video & design
Brand face On camera for nine brands.
Sometimes the best idea is a familiar face. For nine brands I step in front of the camera myself, as host, protagonist or recurring face.
9brands on camera5.16 mviews across all brands100videos with me
01 / 07
3.77 mviews account84pieces
«It was only a dream»
41'453views IG + TikTok
OOTD with Metro
76'256views IG + TikTok
Store review Biel/Bienne
The gold membership
388'700views campaign15videos
Get your summer pass
900'000views account
Cart rules, with humour
Views across all brands, as of 28 Sept 2026: 10 BEKB TikToks (3.87 m), 25 Metro TikToks (933'200), 49 Instagram reels I am tagged in (224'808) and 16 episodes of the BEKB funding series (126'000). Account and campaign figures per reel from the cases on haldelain.ch.
On set Behind the scenes.
Career From apprenticeship to agency.
I founded Haldelain during my apprenticeship. In early 2025 I left BEKB to go all in on the agency.
CV on LinkedIn
- Jan 2022 – todayBern
Co-founder & Head of Social
Haldelain GmbH · full-time since March 2025
Co-founder and part of the management team. Social media and design, from the idea through concept and production to the finished post.
- Apr 2026 – todayBern
Marketing Manager HF (in progress)
SMI Swiss Marketing Institute
- Jul 2024 – Feb 2025Bern
Multimedia producer
Berner Kantonalbank BEKB · part-time
Produced digital content (video, photo, graphics) and co-managed the social media channels.
- Aug 2022 – Jul 2024Bern
Mediamatiker EFZ apprenticeship, years 3 and 4
Berner Kantonalbank BEKB · apprenticeship
First major production: the opening video for the BEKB general meeting.
- Aug 2020 – Aug 2022Bern
Mediamatiker EFZ apprenticeship, years 1 and 2
BiCT AG · apprenticeship
- Aug 2020 – Jul 2024Biel
Vocational school, media technology
BBZ Biel-Bienne
Never alone. Always Haldelain.
I am not a freelancer. Projects run through Haldelain GmbH and a team covering strategy, video, design and web. You get the reliability of an agency.
4 creatives — are you no. 5?
Questions? Here are the answers.
Rojith Ragavan is a creative and entrepreneur from the Bern region. He is co-founder and Head of Social at Haldelain GmbH and develops social media concepts, content and design for Swiss SMEs and brands such as Berner Kantonalbank, Valora and Saudan AG.
He leads social media and design and is part of the management team. That covers social media concepts and channel management, content and video production, graphic design and brand presence, and performance marketing. He has led twelve projects, including the BEKB youth campaign and Brezelkönig's social media presence.
The idea before the image. Every project starts with one sentence that explains why someone would share a post or remember a campaign. Look, camera and edit come after that. One example is the youth account campaign for BEKB: saving, but as a game.
No. Projects run through Haldelain GmbH and a team covering strategy, video, design and web. Clients get the reliability of an agency, not the capacity of a single person.
Through Haldelain, among others Berner Kantonalbank BEKB, Valora (Brezelkönig, BackWerk, Caffè Spettacolo), Metro Boutique, clever fit, Golf Limpachtal, Saudan AG, K-FIT, Husqvarna, Alpiq, SABAG and Rotary Club Bern.
Yes, as a sketchbook in pre-production: storyboards and previz, so clients can see an idea before a shoot day is booked. The idea itself comes from the team, not from the prompt.
He is a qualified Mediamatiker EFZ (Swiss federal diploma in media, design and IT). He trained at BiCT AG and Berner Kantonalbank, with vocational school at BBZ Biel-Bienne. Since April 2026 he has been studying for the Swiss Marketing Manager HF diploma at SMI Swiss Marketing Institute alongside work.
In 2022, by Rojith Ragavan and Janis Chatelain, while they were still apprentices. Yann Piccand joined as third partner in 2026. The agency is based in Liebefeld near Bern, has four full-time positions and plans to grow to ten by the end of 2027.
Yes, as the brand face for nine brands: he hosts the BEKB funding series, is the face of Metro Boutique and appears on camera for Brezelkönig, clever fit, Golf Limpachtal, MoneyBärn and Papa Burrito, among others. Across all brands, his videos on Instagram and TikTok add up to more than 5 million views, with ten BEKB TikToks featuring him alone reaching 3.87 million.
By email at rojith.ragavan@haldelain.ch or on LinkedIn. Project enquiries for the agency go through haldelain.ch/kontakt.
Got an idea? Let’s talk.
Project enquiries go through Haldelain GmbH. For anything else, write to me directly, email is fastest.
